To know how many people opened your link, use a short link with click analytics. Every visit is recorded, so you can see total clicks, unique visitors, and where they came from, such as country, device, browser and referrer. A plain link pasted into a message cannot tell you any of this.
A branded short link uses your own domain, such as go.yourbrand.com/offer, instead of a generic shortener address. People trust links they recognise, so a branded link looks safer and usually earns more clicks than an unfamiliar one. To set it up, you buy or choose a short domain or subdomain, then add a DNS record (CNAME or A) that points it to your link service.
UTM parameters are short tags you add to the end of a URL, such as utm_source, utm_medium and utm_campaign, so your analytics tool can tell where each visit came from. Use lowercase, consistent names for source (where), medium (how) and campaign (why), then read the results in Google Analytics 4 under the traffic acquisition reports. Without them, much of your social and messaging traffic is lumped into vague groups.
A link-in-bio page is a single mobile page that holds your most important links, and you put its address in your Instagram or TikTok profile. Put your one main goal first, keep the list short, and use a separate short link for each button so you can see which one actually brings clicks and sales. Start with three to six links and review the numbers every week.
To make a QR code menu, put your menu online as a web page or PDF, create a dynamic QR code that points to it, and print the code on tables, windows and takeaway bags. Choose a dynamic code so that when prices or dishes change you update the destination and never reprint the code. Test it on several phones before it goes to the printer.
A WhatsApp click-to-chat link is a URL in the form wa.me/PHONENUMBER?text=YOUR_MESSAGE. When someone taps it, WhatsApp opens a chat with your number and the message already typed, so the customer only has to press send. You can then shorten the link and turn it into a QR code to use on Instagram, receipts, flyers and shop windows.