QR codes make offline campaigns measurable. Posters, packaging, receipts, menus, business cards, and events can all send users to a trackable online destination.
The real value is not only scanning. The value is knowing which physical placement created interest and which destination converted visitors.
Use short links behind QR codes so you can update destinations, measure clicks, and keep campaigns clean.
For best results, test your QR code before printing, leave enough white space around it, and use clear wording beside the code.