Analytics should help you improve campaigns without making the user experience feel invasive. Clean SaaS products focus on useful metrics and transparent behavior.
Start with practical numbers: total clicks, countries, devices, referrers, and campaign performance over time. These metrics are enough for most decisions.
Avoid dark patterns and avoid clutter. The goal is to make better links, not overwhelm users with dashboards.
Paid plans should remove ads and give deeper analytics, while free plans can keep light, approved sponsor placements.