A link-in-bio page is a single mobile page that holds your most important links, and you put its address in your Instagram or TikTok profile. Put your one main goal first, keep the list short, and use a separate short link for each button so you can see which one actually brings clicks and sales. Start with three to six links and review the numbers every week.
Why a bio page is worth having
Social platforms give you very little room for links. A post can have a great caption, but the only place people can click is your profile.
A bio page turns that one spot into a small menu: your shop, your WhatsApp, your latest offer, your booking form. Visitors choose what they want without leaving your control.
It also protects you from changing platforms. If you later move to a new app, the same page address still works.
What to put on your bio page
The best pages answer one question: what should a new visitor do next? Choose the links that serve that answer.
- Your main offer. The product, service or sign-up that makes you money.
- WhatsApp or contact button. Use a click-to-chat link with a pre-filled message.
- Latest content or promotion. What you mentioned in your last post or video.
- Menu, catalogue or price list. Especially useful for restaurants and shops. See QR menus for restaurants.
- Location and opening hours. For businesses with a physical place.
- Other profiles. Your other social accounts, only if they matter.
The order that works best
People read from the top and rarely scroll far. Treat the first two buttons as your most valuable space.
- The action that earns revenue or leads.
- The easiest way to talk to you.
- Your current campaign or newest content.
- Helpful information such as location or hours.
- Secondary links and social profiles.
Do not guess. Change the order, wait a week, and compare the clicks. The data will tell you which position works.
How to build a bio page, step by step
- Define one goal. Sales, bookings, messages or followers. Pick one for the first button.
- List your links. Write everything you might include, then cross out all but the top five or six.
- Create a short link for each. One link per button, with a clear alias. This lets you track each button separately.
- Add UTM tags. Label the source as the platform, so your analytics tool shows where traffic came from. Our UTM parameters guide explains the naming.
- Write short button text. Use action words: "Order now", "Book a visit", "See the menu".
- Add your name, photo and one-line description. People should know who you are in two seconds.
- Put the bio page address in your profile. Then post about it so people know to click.
- Review weekly. Remove buttons nobody taps.
Tracking which link sells
A bio page without numbers is a guess. To know what works you need clicks per button and, ideally, what happens after the click.
The simplest method is to give every button its own short link. Then compare the click counts, the countries and cities, the devices, and the referrers.
If you run paid ads or want to build audiences from your visitors, you can add retargeting pixels such as Meta, TikTok or Google to the short links. Read how to use the Facebook pixel on short links for the idea.
| Question | What to look at |
|---|---|
| Which button is most popular? | Clicks per short link |
| Where are visitors from? | Country and city reports |
| Phone or desktop? | Device and browser |
| Which post sent them? | Referrer and UTM campaign name |
| Is it worth keeping a button? | Trend over several weeks |
For more on reading these numbers, see how to measure link clicks.
Instagram and TikTok: small differences
| Aspect | TikTok | |
|---|---|---|
| Audience habit | Browses profiles after seeing a post or story | Often arrives from a single video |
| Best first button | Shop, booking or WhatsApp | Whatever the video promised |
| Style | Polished, brand-consistent | Direct, casual, fast to understand |
| Tip | Match the page colours to your feed | Mention the link in the video |
Platform rules and profile-link features change from time to time, so check the current limits in each app before you design the page.
Writing button text that gets clicks
- Start with a verb.
- Say what the person gets: "Get the 10% offer".
- Avoid vague labels like "Click here" or "Link 1".
- Keep it under six words so it fits on a small screen.
- Use the same language as your audience.
Sample layouts by profile type
| Profile | Button 1 | Button 2 | Button 3 |
|---|---|---|---|
| Online shop | Shop the new collection | Order on WhatsApp | Delivery information |
| Restaurant or café | See the menu | Reserve a table | Location and hours |
| Content creator | Latest video or article | Join the newsletter | Work with me |
| Freelancer or trainer | Book a call | Portfolio | Message on WhatsApp |
Use these as a starting point and replace them with the actions your own customers take most often.
Keep the page fresh
A bio page is not set-and-forget. Whenever you launch an offer, change the first button to match it and give it its own short link with a campaign name in the UTM tags.
When the offer ends, remove the button or set an expiry date. A visitor who clicks an expired offer rarely comes back. If you run several campaigns at once, group your links by campaign so you can compare them later.
Common mistakes
- Too many links. Twenty buttons means no decision. Keep it short.
- Burying the main action. If sales matter, it belongs at the top.
- Using one link for everything. You will never know which button works.
- Leaving old promotions. Expired offers hurt trust. Link expiration helps retire them automatically.
- Forgetting mobile. Check the page on a real phone.
- Never mentioning it. A page nobody is told about gets no clicks. Add "link in bio" to your captions.
How to do it in LinkEase
LinkEase includes Bio pages. You create the page, add your buttons, and each destination can be a tracked short link with its own alias. You can set UTM templates, attach retargeting pixels on the Pro plan, and set an expiry date on a time-limited offer.
The Free plan includes 1 bio page. Pro includes 5, and Team includes 25. With a Pro plan you can also use your own domain for the page links. See the pricing page for details, or sign up free to build your first page.
If you compare tools first, our URL shortener comparison may help.
A 15-minute starter plan
- Pick your single goal.
- Create four short links: offer, WhatsApp, menu or catalogue, location.
- Build the bio page with those four buttons.
- Put the address in Instagram and TikTok.
- Post once about it, and check the numbers after seven days.
Frequently asked questions
What is a link in bio?
It is a page that gathers your important links in one place, so you can share a single address in your social media profile.
How many links should my bio page have?
Three to six is a good starting range. Fewer choices make it easier for visitors to act.
How do I know which link sells the most?
Give each button its own short link and compare the click counts. For sales, also add UTM tags and check your analytics tool.
Can I use the same bio page on Instagram and TikTok?
Yes. For clearer data, use different UTM source tags for each platform so you can tell the traffic apart.
Should I use my own domain for the bio page?
It is a good idea once you are established, because a familiar address looks more trustworthy to visitors.
